"In order to allay confusion, the BDA has adopted special labels that will be placed on Blu-ray movies. Those with a "Bonus View" sticker will require Profile 1.1 players, while those with "BD Live" will require Profile 2.0."
HD DVD may be having trouble (due to the Warner announcement), but I think Blu-Ray will have some rather large issues when consumers start figuring this out...
http://www.betanews.com/article/Bluray_Early_adopters_knew_what_they_were_getting_into/1199841379
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